How I Work With Clients
01
Brand Marketing
Strategic planning
01 — DISCOVER
I start by understanding your business, services, target customers, current online presence and objectives
- Marketing Research
- Messaging
- Positioning
- Persona/Segmentation
- Portfolio Architecture
STEP 02 — ANALYZE
I review the relevant digital assets and identify opportunities, problems and areas that may need improvement.
- Marketing Research
- Positioning
- Messaging
- Portfolio Architecture
- Persona/Segmentation
STEP 03 — PLAN
Based on the requirements, I create a practical approach and define the scope of work.
- Persona/Segmentation
- Positioning
- Marketing Research
- Messaging
- Portfolio Architecture
02
Digital Experience
Platform integration
EXECUTE
The agreed work is implemented according to the project requirements.
- Marketing Research
- Messaging
- Positioning
- Persona/Segmentation
- Portfolio Architecture
MONITOR
Performance and completed work are reviewed to identify areas that may require attention.
- Marketing Research
- Positioning
- Messaging
- Portfolio Architecture
- Persona/Segmentation
OPTIMIZE
Where applicable, the strategy and implementation are refined based on available data and results.
- Persona/Segmentation
- Positioning
- Marketing Research
- Messaging
- Portfolio Architecture